A European project to develop an application environment for every internet-connected device has received 10m euros in funding.

The project aims to sidestep operating systems and proprietary app stores by providing a web-based approach.

The idea would enable a given app to work, for example, on a web-ready television, in a car and on a mobile, no matter the makers of the devices.

However, industry insiders say the idea is unlikely to get off the ground.