Kotick criticises EA's Project $10
Bobby Kotick has never really been considered a gamer's best friend. But one of the world's most powerful men has actually come out with words that might make some warm to him, criticising EA's pre-owned pounding Project $10:
"We can do some of these things that EA and others have done, but we actually don't think its in the best interest of the gamer, and so we've chosen not to," he told Joystiq.
"We're not doing anything to suppress used games today.
"What we've tried to do is to really support our audiences and, you know, when you talk to players, they like the idea of having a currency.
"They like the idea of being able to take a game they no longer want to play and use it to get a credit to buy new games."
Words every gamer can relate to from Kotick there in something of a shocker.
The Activision man did point out, however, that retailers were making a profit on games that publishers and developers weren't getting a cut of.
The solution? You already know what the Kotick method is:
"The best way to keep people engaged in your game experience is keep giving them more great content.
"As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample," he said.
"I think we've definitely always been out in front of the rest of our competitors. But I think you always need to be sensitive to that relationship and not crossing the line to a place where the customer feels like they have been taken advantage of."
So what do we say people? Maybe Mr. Kotick ain't so bad afterall?
He does seem to make it hard for himself though. In September Kotick said that ex-Infinity Ward heads West and Zampella might never be successful again. Ouch.
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