x404.co.uk - View topic - Skype to show ads during calls

View unanswered posts | View active topics It is currently Tue Aug 19, 2025 6:00 pm

Skype to show ads during calls

Moderators: saspro, HeatherKay, timark_uk, Blue_Nowhere, l3v1ck

Page 1 of 1

[ 4 posts ]

Print view

Previous topic | Next topic

Skype to show ads during calls

Author

Message

paulzolo

What's a life?

Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251

Skype to show ads during calls


	Quote: Skype is to show ads during conversations for users who haven't paid to use the Microsoft-owned service. The Conversation Ads, as Skype is calling them, will show up during calls in the app window for users who don't have any credit in their accounts or a subscription of any kind. The ads will only be displayed during audio calls, not video.

Ok - so far, so good. Nothing is really free. I get that.


	Quote: Skype's vice president of advertising and monetisation, Sandhya Venkatachalam, claimed the ads will spark the users to have "meaningful conversations" about the product being marketed. [...] "So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about."

I can’t see that happening. That quote from Sandhya Venkatachalam sounds more like marketing BS aimed at advertisers rather than the users.
http://www.pcpro.co.uk/news/375145/skyp ... ring-calls

_________________
All the best,
Paul


	brataccas wrote: your posts are just combo chains of funny win

I’m on Twitter, tweeting away... My Photos Random Avatar Explanation

Thu Jun 14, 2012 9:38 am

jonlumb

Spends far too much time on here

Joined: Thu Apr 23, 2009 6:44 pm
Posts: 4141
Location: Exeter

Re: Skype to show ads during calls

I do wonder what marketeers actually think people's responses to adverts actually are. If I see an advert, one of two things happens:

1. Nothing at all
2. I vow never to buy said company's products again due to the annoyingness / [LIFTED] of their advert. Halifax are by far and away the standout name on this list.

_________________
"The woman is a riddle inside a mystery wrapped in an enigma I've had sex with."

Thu Jun 14, 2012 10:10 am

paulzolo

What's a life?

Joined: Thu Apr 23, 2009 6:27 pm
Posts: 12251

Re: Skype to show ads during calls


	jonlumb wrote: I do wonder what marketeers actually think people's responses to adverts actually are. If I see an advert, one of two things happens: 1. Nothing at all 2. I vow never to buy said company's products again due to the annoyingness / [LIFTED] of their advert. Halifax are by far and away the standout name on this list.

Everything seems to be geared towards exposing you to adverts. Intel has a TV that knows who is watching using face recognition software and will display targeted advertising
http://www.theregister.co.uk/2012/06/08 ... cognition/

Sony’s in game advert idea, etc. etc..

It’s getting ridiculous. I tend to watch BBC more and more now. I only listen to BBC radio stations. If there is something on a commercial channel, I’ll record it and chop out the ads before watching.

_________________
All the best,
Paul


	brataccas wrote: your posts are just combo chains of funny win

I’m on Twitter, tweeting away... My Photos Random Avatar Explanation

Thu Jun 14, 2012 11:12 am

pcernie

Legend

Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Re: Skype to show ads during calls

The strange thing is, for me a TV ad would only give me 'awareness' of a product, and the chances of me being interested enough to buy it are even slimmer

_________________
Plain English advice on everything money, purchase and service related:

http://www.moneysavingexpert.com/

Thu Jun 14, 2012 11:29 am

Page 1 of 1

[ 4 posts ]

Who is online

Users browsing this forum: No registered users and 14 guests

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum