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is the craft movement on its way out?

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is the craft movement on its way out?

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TheFrenchun

Officially Mrs saspro

Joined: Wed Jan 06, 2010 7:55 pm
Posts: 4955
Location: on the naughty step

is the craft movement on its way out?

American craft spirits made by indiana giant corporation

Tue Jul 29, 2014 1:55 pm

pcernie

Legend

Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Re: is the craft movement on its way out?

You're selling an image more than ever these days.

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Tue Jul 29, 2014 4:32 pm

cloaked_wolf

What's a life?

Joined: Thu Apr 23, 2009 8:46 pm
Posts: 10022

Re: is the craft movement on its way out?


	pcernie wrote: You're selling an image more than ever these days.

It's more than an image, it's a brand you're selling. The image is part of the brand.

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Tue Jul 29, 2014 5:13 pm

pcernie

Legend

Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Re: is the craft movement on its way out?

cloaked_wolf wrote:


	pcernie wrote: You're selling an image more than ever these days.

It's more than an image, it's a brand you're selling. The image is part of the brand.

I'm not so sure the brand is the driving force any more though.

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Tue Jul 29, 2014 5:17 pm

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