http://www.bbc.com/news/business-36283661

My cynical mind is saying that money is buying more than the obvious.

Why sell Apple cars to people when you can make them as taxis instead? Possibly more profitable? I'm assuming taxis make more in profit over their lifetime than they cost to buy, otherwise nobody would bother running a taxi service.

This crept across my mind too. Makes sense. It'll be cheaper for you to rent the car for the time you need it than owning one outright.