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Labour appoints "Twitter tsar" 
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http://www.pcpro.co.uk/news/350866/labo ... itter-tsar

'Damn it we have to appear hip - quick, post something about iPods!' :oops:

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Tue Aug 18, 2009 12:11 pm
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Beyond bloody belief and our tax that pays for it all :roll:

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Tue Aug 18, 2009 12:42 pm
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I think that 40% figure will skyrocket :P

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Tue Aug 18, 2009 1:06 pm
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There is an interesting difference between the usual channels and Twitter (or even Facebook).

Getting your message across has always involved some form of advertising, and that advertising is usually crammed into a space - be it time during a TV programme, white space on a web site, email etc..

Twitter requires you, the content provider, to be followed by an audience. I follow a couple of companies on Twitter, because I am genuinely interested in their product, but also because their use of Twitter seems sensitive to the system. I get followed by a lot of bots or people with get rich schemes, and I tend to block them. A follow itself does not equate to a follow back. However, I suspect that these kinds of Twitter user are blanket following or working under the false impression that follows are always reciprocal.

To get a follow on Twitter, you have to be interesting enough to the audience. That means being engaging, helpful, entertaining or interesting in whatever it is you do. The companies I follow tweet helpful stuff about their products, and that is helpful.

Compare that with how you deal with adverts on web sites or spam emails. I know a lot here proactively employ software to block them. Twitter kind of does that for you be default. It’s like having a spam filter on maximum and you let in just messages you want from sources you are interested in. You can just as easily switch them off again.

It will be interesting to see how this Tsar handles Twitter, and how the Government uses it to engage. I can’t imagine that they will have much interesting to speak about, though I expect we’ll all be followed by the spooks.

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Tue Aug 18, 2009 1:50 pm
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pcernie wrote:
http://www.pcpro.co.uk/news/350866/labour-appoints-twitter-tsar


I'm fairly sure that should read "Twitter Twat" shouldn't it??!?!?

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Tue Aug 18, 2009 2:26 pm
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So we'll be hearing about the Twat's twits in the press soon.

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Tue Aug 18, 2009 2:52 pm
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It'll probably be a twit twat chunky.

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Tue Aug 18, 2009 6:40 pm
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Zippy wrote:
pcernie wrote:
http://www.pcpro.co.uk/news/350866/labour-appoints-twitter-tsar


I'm fairly sure that should read "Twitter Twat" shouldn't it??!?!?


That was my first thought :oops:

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Tue Aug 18, 2009 7:56 pm
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