Sony's readying a marketing campaign worth £750,000 to push the PlayStation Move - which it will unleash after it's hit the shelves.
It's all part of the platform holder's belief that Move won't be a pre-order record-breaker - but will enjoy sustained success over a longer period.
"It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year's 'The Game Is Just The Start' campaign," Sony's UK marketing manager Adam Boita told MCV.
"Pre-orders are always important, but Move is not necessarily a pre-order product. It's not like Halo or World of Warcraft expansions, where people want to get hold of it day one."
"It is an evergreen product. And whereas pre-orders are very important, it is not necessarily the key focus."
Sony won't have been too bothered then when purchase intent for the PlayStation Move was gauged pretty low back in June.
The same can be said for Kinect although Move was set to outsell Kinect at the beginning of August.
We think the PlayStation Move is well worth picking up as soon as you can. Read our Move review to find out why.
http://www.computerandvideogames.com/ar ... ?id=263806
AKA lack of interest has forced this statement
Also, you'd have thought he'd have mentioned a PS3 exclusive instead of Halo etc. Or even COD
