US retailer Best Buy has defended a $30 service offering firmware upgrades for new PS3 buyers.
While some have suggested that the practice of charging for a service that could be freely performed at home reeks of trying to make a quick buck from uneducated consumers, Best Buy says it's only looking out for its customers' best interests.
The firm told IndustryGamers that it has been running its "in-store and at home gaming set-up and customization services" since 2008.
"This service has been available to our customers for nearly two years," said a spokesperson. "While many gamers can handle firmware upgrades easily on their own, those customers who do want help can get it from Geek Squad, and we continue to evaluate this offering to ensure it meets their needs.
"The service goes beyond a firmware updates, and includes user account setup, parental control setup and other components," the company added.
http://www.computerandvideogames.com/ar ... ?id=268621
If they can find people ignorant/stupid/lazy enough, best of luck to them
