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Star Wars characters in PC World ad campaign
http://www.x404.co.uk/forum/viewtopic.php?f=19&t=11085		 Page 1 of 1
Author:  pcernie [ Wed Oct 20, 2010 1:01 pm ]
Post subject:  Star Wars characters in PC World ad campaign
Two of the most iconic characters of Star Wars are to feature in a new advertising campaign for PC World and Currys.

Droids C-3PO and R2D2 are to star in both print and television adverts, with Anthony Daniels reprising the role of C-3PO once more.

The adverts have been created by M&C Saatchi and have the tagline: "Discover the greatest electrical store in our galaxy."

Space race
Speaking about the advertising campaign, Niall O'Keefe, UK marketing director for Dixons Retail, explained: "Our Megastores offer the largest selection of electricals in the UK, and we wanted to create a partnership that would truly represent the size and scale of the shopping experience a Megastore delivers.

"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase exactly how vast our Megastores really are – we believe they are unrivalled throughout the galaxy."

He obviously hasn't been to Galaxy Electrics this side of Uranus.

The first televised adverts will be show in the middle of X Factor this Saturday (23 October).
So you can watch the Star Wars cash cow get milked once more and Wagner all in one weekend!

We don't know how we will contain ourselves.

Read more: http://www.techradar.com/news/world-of- ... z12u5NVqVO
Author:  paulzolo [ Fri Oct 22, 2010 2:10 pm ]
Post subject:  Re: Star Wars characters in PC World ad campaign
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase exactly how vast our Megastores really are – we believe they are unrivalled throughout the galaxy."


Cylons. They would kick R2’s butt.
Author:  timark_uk [ Mon Oct 25, 2010 6:57 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
paulzolo wrote:
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase exactly how vast our Megastores really are – we believe they are unrivalled throughout the galaxy."
Cylons. They would kick R2’s butt.
Nah, he'd just take off, leaving a wireless virus in his wake which would infect the Humans … I mean Cylons, and drive them out in to the galaxy …

Mark
Author:  jonbwfc [ Mon Oct 25, 2010 8:37 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history,

With all due respect,WTF?
Author:  pcernie [ Mon Oct 25, 2010 9:13 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
jonbwfc wrote:
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history,

With all due respect,WTF?


I didn't actually say it, if that's what you're getting at :lol:
Author:  jonbwfc [ Mon Oct 25, 2010 10:17 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
pcernie wrote:
jonbwfc wrote:
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history,

With all due respect,WTF?


I didn't actually say it, if that's what you're getting at :lol:

Quotes are screwed up, sorry. I just find the idea that those two are ' two of the most well-known characters in film history', when you consider some of the other people that have had films (sometimes series of films) made about them leaves me incredulous. I could name a dozen characters who are more famous than them off the top of my head.

Jon
Author:  steve74 [ Mon Oct 25, 2010 10:30 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
Quote:
PC World and Currys
Discover the greatest electrical store in our galaxy

Heh, I thought you weren't allowed to tell lies in advertising any more?
:lol:

Quote:
Trade Descriptions Act:
The Trade Descriptions Act 1968 is an Act of the Parliament of the United Kingdom which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on.
Author:  timark_uk [ Mon Oct 25, 2010 10:34 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
jonbwfc wrote:
I just find the idea that those two are ' two of the most well-known characters in film history',
In all fairness, film history is forever expanding. Depending on who you ask, more people would likely have heard of/be familiar with C-3PO and R2-D2 than they would, say, Dirk Bogarde.
Horses for courses.

Mark
Author:  jonbwfc [ Mon Oct 25, 2010 10:38 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
timark_uk wrote:
jonbwfc wrote:
I just find the idea that those two are ' two of the most well-known characters in film history',
In all fairness, film history is forever expanding. Depending on who you ask, more people would likely have heard of/be familiar with C-3PO and R2-D2 than they would, say, Dirk Bogarde.
Horses for courses.
Mark

or James Bond? Or Frankenstein? Dracula? Charlie Chaplin? Superman?
That's only Anglophone cinema at that. Bah, it's marketingspeak cobblers. They're two of the most well-known characters in Star Wars, that's it.

Jon
Author:  timark_uk [ Mon Oct 25, 2010 10:42 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
I'd say a lot of younger folk these days would recognise these two over Charles Chaplin.
jonbwfc wrote:
They're two of the most well-known characters in Star Wars, that's it.
I'd expand that to Science Fiction and probably say popular culture too.

Mark
Author:  steve74 [ Mon Oct 25, 2010 12:20 pm ]
Post subject:  Re: Star Wars characters in PC World ad campaign
A more accurate slogan would be...

Quote:
PC World and Currys
May the Farce be with you
Author:  pcernie [ Mon Oct 25, 2010 12:28 pm ]
Post subject:  Re: Star Wars characters in PC World ad campaign
steve74 wrote:
A more accurate slogan would be...

Quote:
PC World and Currys
May the Farce be with you


:lol: :D
Author:  paulzolo [ Mon Oct 25, 2010 1:03 pm ]
Post subject:  Re: Star Wars characters in PC World ad campaign
R2D2 getting fixed by The Tech Guys.

http://www.youtube.com/watch?v=hY2-4AltJwg
Author:  l3v1ck [ Tue Oct 26, 2010 7:35 am ]
Post subject:  Re: Star Wars characters in PC World ad campaign
paulzolo wrote:
pcernie wrote:
"Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase exactly how vast our Megastores really are – we believe they are unrivalled throughout the galaxy."


Cylons. They would kick R2’s butt.
As would HK-47. A Star Wars droid, but 1000 years older than R2.
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