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Zelnick: Quality, DLC key to curbing used game sales
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Author:  pcernie [ Fri Nov 12, 2010 3:27 pm ]
Post subject:  Zelnick: Quality, DLC key to curbing used game sales

While EA and THQ punish gamers for buying second-hand games by charging them for access to multiplayer, Take-Two says it's better to focus on stopping gamers from wanting to sell their games in the first place.

How? By delivering quality and supporting it with DLC, explains the firm's chairman, Strauss Zelnick. "It's irrelevant to be critical of the used-game marketplace," he said.

"You don't want to use a stick punishing users for buying used; you want to give them a reason to buy new, you want to create something that's of benefit to consumers."

Starting off with a high quality product and telling players there's DLC on the way is a better approach, explains Zelnick. "By letting consumers know there's more stuff to come, it stands to reason they'd hang on to their titles," he said.

EA claims that, despite the introduction of its 'Online Pass' system which charges second hand buyers $10 to play the multiplayer modes of its sports titles, there's been "no significant backlash" from consumers and it's had little impact on used games sales.

http://www.computerandvideogames.com/ar ... ?id=275244

+1 to that...

Author:  Amnesia10 [ Fri Nov 12, 2010 4:48 pm ]
Post subject:  Re: Zelnick: Quality, DLC key to curbing used game sales

If there is decent content that is worth paying for then sure gamers will buy. But if they hold on to a game and play that forever they will not be buying any more games. The pre owned games market is going to be around for a long time. Either that or they need to drop prices significantly after a while to get the money from new players not willing or able to pay top prices. Publishers should just accept games will get sold. Charging for extra content for pre owned games is one way but if the original game is crap then no matter how much extra content you include it will not make up for the dross.

Author:  pcernie [ Fri Nov 12, 2010 5:17 pm ]
Post subject:  Re: Zelnick: Quality, DLC key to curbing used game sales

Well, I've kept all the quality titles I've completed - the key to that being that they're actually worth playing again, Batman: AA, the Uncharteds, Darksiders... And none of those games even have online play or DLC worth writing home about :)

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