While EA and THQ punish gamers for buying second-hand games by charging them for access to multiplayer, Take-Two says it's better to focus on stopping gamers from wanting to sell their games in the first place.
How? By delivering quality and supporting it with DLC, explains the firm's chairman, Strauss Zelnick. "It's irrelevant to be critical of the used-game marketplace," he said.
"You don't want to use a stick punishing users for buying used; you want to give them a reason to buy new, you want to create something that's of benefit to consumers."
Starting off with a high quality product and telling players there's DLC on the way is a better approach, explains Zelnick. "By letting consumers know there's more stuff to come, it stands to reason they'd hang on to their titles," he said.
EA claims that, despite the introduction of its 'Online Pass' system which charges second hand buyers $10 to play the multiplayer modes of its sports titles, there's been "no significant backlash" from consumers and it's had little impact on used games sales.
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