However, even they are not yet willing to accept that the price of electronic texts is too high, and that readers will not pay the same for a bunch of bits as they will for a bound book, since the market knows that it costs less to send electrons over a network than it does to buy paper, make books out of it and ship the physical objects around the world.

"we should not allow the law to treat the products of creative expression in the same way as we do physical property”

Bill Thompson
They also seem unprepared for the fundamental shift in the whole basis of their business that digital distribution brings about.