Families in England are to be offered £250m in vouchers in a bid to encourage them to eat healthily and exercise.

Food vouchers, nutritional advice and discounted activities are all part of Change4Life's "Great Swapathon".

The food and fitness industries are paying for the tokens, as part of the government's plans to involve business in the promotion of healthy living.

But food policy experts have previously raised doubts about involving big firms in public health campaigns.

http://www.bbc.co.uk/news/health-12099867

Considering how close these companies and government are, it's more of a PR campaign than anything else...

And how much will be grabbed by sharp elbowed middle classes who are probably the prime target for these companies rather than the obese?