Only just started calling it Five!!
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| Channel Five reborn as Channel Five http://www.x404.co.uk/forum/viewtopic.php?f=19&t=12547 |
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| Author: | pcernie [ Mon Feb 14, 2011 1:11 pm ] |
| Post subject: | Channel Five reborn as Channel Five |
Channel Five will as of today be known as Channel Five, or rather, Channel Five has regained the "Channel" it lost when it decided that "Five" was a more happening moniker for a TV station. Five years after its 1997 launch*, Channel Five spunked not inconsiderable amounts of cash to rebrand as Five, in an attempt to reinvent itself as something more than UK telly's downmarket neighbourhood. The resulting brand frontage, a continually evolving redefinition of the Five paradigm, was latterly given the whalesong and joss-stick treatment by agency DixonBaxi, which described an expensive and colourful reinvention as "more vocal, expressive and creative". Enter Richard Desmond's Northern & Shell, which acquired the station last July and swiftly engaged in a "bloodbath" aimed at cutting £20m in costs. Amid the carnage, Desmond announced the channel would be going back its roots, and as of today viewers can enjoy the new "Channel Five" look. It's evident that Northern & Shell is fully committed to radical cost-cutting initiatives, and we'd be surprised if it paid more than a tenner for the new logo. Perhaps, though, it should have upped the budget to 50 quid, since reaction to the fresh look isn't exactly positive. ® Bootnote * It was quite a moment. The "Power of Five" indeed: http://www.theregister.co.uk/2011/02/14/five_rebrand/ |
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| Author: | Amnesia10 [ Mon Feb 14, 2011 2:06 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
Most rebrandings are a waste of money. BA and Royal Mail to name just two. |
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| Author: | steve74 [ Mon Feb 14, 2011 3:48 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
Only just started calling it Five!!
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| Author: | soddit112 [ Mon Feb 14, 2011 4:15 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
i called it channel Five anyway, does this mean i have to start calling it channel Channel 5? |
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| Author: | jonlumb [ Mon Feb 14, 2011 4:31 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
Irrelevant TV channel is irrelevant. |
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| Author: | Amnesia10 [ Mon Feb 14, 2011 4:33 pm ] | |||||||||
| Post subject: | Re: Channel Five reborn as Channel Five | |||||||||
I never stopped calling it Channel 5. 
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| Author: | Amnesia10 [ Mon Feb 14, 2011 4:34 pm ] | |||||||||
| Post subject: | Re: Channel Five reborn as Channel Five | |||||||||
Well more relevant than ITV for me. I watch way more Channel 5 than ITV. I only watch the occasional drama on ITV. There other shows bore me and are lowest common denominator type filler. |
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| Author: | timark_uk [ Mon Feb 14, 2011 4:37 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
I'm sure I posted about this aaaaaaaaages ago. Mark |
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| Author: | paulzolo [ Mon Feb 14, 2011 7:27 pm ] | |||||||||
| Post subject: | Re: Channel Five reborn as Channel Five | |||||||||
Gadget Show starts tonight. |
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| Author: | HeatherKay [ Mon Feb 14, 2011 7:49 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
I heard an awful rumour that B** B****** has been acquired by C5...  
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| Author: | rustybucket [ Mon Feb 14, 2011 8:44 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
It doesn't matter how terrible their branding is, it'll struggle to be worse than the BBC. 
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| Author: | jonbwfc [ Mon Feb 14, 2011 9:19 pm ] | ||||||||||||||||||
| Post subject: | Re: Channel Five reborn as Channel Five | ||||||||||||||||||
With a live show from the Manchester Museum of Science & Industry. If I'd known that was on I might have shuffled along... |
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| Author: | timark_uk [ Mon Feb 14, 2011 11:17 pm ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
That on-screen graphic needs to be more opaque. I think it's currently at 100%. Mark |
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| Author: | Linux_User [ Mon Feb 14, 2011 11:39 pm ] | |||||||||
| Post subject: | Re: Channel Five reborn as Channel Five | |||||||||
With Dirty Des in charge? I can't see that. I also rate Click much more highly than The commercialised love-fest that is now the Gadget Show. |
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| Author: | pcernie [ Tue Feb 15, 2011 12:19 am ] |
| Post subject: | Re: Channel Five reborn as Channel Five |
98% of The Gadget Show is best watched on mute 
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