UK retailer GAME has just announced it is to launch a gaming consumer show in September this year.
Speaking at the UK Video Game BAFTAs currently underway in London, GAME MD Martyn Gibbs announced the show to be entitled 'Gamefest'.
The first Gamefest will be held on September 16-18 at the Birmingham NEC.
"We promise this is not a money spinning venture," Gibbs told attendees of the plush London event, adding that the intention is to help the industry's leading lights "be first to consumers".
The UK Video Games BAFTAs can be watched live over on the official site.
http://www.computerandvideogames.com/29 ... umer-show/ 
