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| Apple Ends Its 99-Cent TV Show Rentals http://www.x404.co.uk/forum/viewtopic.php?f=19&t=14567 |
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| Author: | pcernie [ Sat Aug 27, 2011 10:50 am ] |
| Post subject: | Apple Ends Its 99-Cent TV Show Rentals |
Neither the TV networks nor consumers are likely to complain after Apple today dropped the option of renting network TV show episodes for 99 cents. Apple had to fight hard to get the networks on board with the concept last year, but consumers proved cool to rentals. Apple has recently given customers the ability to watch shows they purchased via iTunes any time they want, on any Apple device, by streaming it from its “iTunes in the Cloud” service. “iTunes customers have shown they overwhelmingly prefer buying TV shows,” said Apple spokesman Tom Neumayr. Fox agreed that single-episode rentals were a non-starter in its own statement: ”After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.” http://www.deadline.com/2011/08/apple-e ... w-rentals/ |
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| Author: | JJW009 [ Sat Aug 27, 2011 10:53 am ] |
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals |
I think the price was too high. Considering how much a box set of umpteen episodes costs on the high street; it's cheaper to buy the DVDs! Maybe at around 10p per show people would watch them... |
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| Author: | koli [ Sat Aug 27, 2011 12:18 pm ] |
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals |
How much do they cost to buy? |
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| Author: | jonbwfc [ Sat Aug 27, 2011 1:19 pm ] |
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals |
Depends. Stuff that's only aired in the last week can be a couple of quid an episode. Stuff that's much older varies from 30 quid a series down to about 8 quid for a series. Generally speaking you can get the DVD box sets slightly cheaper but then you have the hassle of ripping them & adding all the metadata yourself so... Did we ever get TV episode rental in the UK? I'm not sure we here did to be honest. |
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| Author: | koli [ Sat Aug 27, 2011 2:22 pm ] |
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals |
I think 99c is very good value. I don't ever re-watch TV series so owning them would be pointless for me. There are many good tv series and not much time to see them so why re-watch something over again? Life's too short for that... |
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| Author: | pcernie [ Sat Aug 27, 2011 2:56 pm ] | |||||||||
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals | |||||||||
Depends on the show for me, some are like mini films (Sopranos, The Shield), or old classics from other genres (mostly cartoons in my case). |
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| Author: | Amnesia10 [ Sat Aug 27, 2011 3:40 pm ] | |||||||||
| Post subject: | Re: Apple Ends Its 99-Cent TV Show Rentals | |||||||||
I agree the price is too high for a TV show rental. Yet the studios wanted even more. At that price I would not even be interested. Also it was at 720p so again another issue. Apple had the right idea but the pricing was off putting. For shows that I like I prefer the DVD anyway. |
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