Research by China's National Population and Family Planning Commission, published in the People's Daily, concluded that a quarter of slogans posted in furtherance of its policies had been crude and harsh in the past. It described some as spine-chilling.

Among the examples it cited were, "Kill all your family if you don't follow the rule" and, "If you escape (sterilisation), we'll hunt you down; if you want to hang yourself, we'll give you the rope".