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| Quote: A Mars marketing campaign has been cleared by the Advertising Standards Authority (ASA) in its first investigation involving Twitter. The ASA dismissed complaints over ads consisting of groups of tweets from the accounts of Manchester United player Rio Ferdinand and model Katie Price. | |
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http://www.bbc.co.uk/news/uk-17281219
The key point here being that the only advert that was sent was the fifth Tweet in the series:
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| Quote: In reaching its conclusion that industry codes had not been breached, the advertising regulator accepted Mars's argument that the tweets contained the tag "spon" to indicate sponsored content. "They said the fifth tweets were the only ones that featured the product and were therefore the only marketing communications involved," said the advertising regulator. | |
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Fragmentory messages like this are, for me, problematic as all five messages in this campaign were driven by the advertising campaign, and to only identify the last one as the “advert” itself seems disingenuous. The ASA has effectively rubber-stamped the process. If any of the celebs I follow (a small handful of the, to be honest) starts doing this, I’ll unfollow them, and let them (and their sponsors) know why.
And now for some cheap jibes, mostly circulating around grammar and spelling in relation to at least one of the people doing the tweeting, based purely on my own personal prejudices
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| Quote: Ferdinand tweeted four times in quick succession about knitting and Price opined four times about macroeconomics. Both then posted a fifth tweet with the slogan "You're not you when you're hungry", and were pictured opening a Snickers bar. | |
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I would expect at least one of those people to not get the difference between “you’re” and “your”, yet here they are correctly spelled, indicating ghost writing from someone who knows better.
