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US sues Apple and publishers over e-book prices 
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http://www.bbc.co.uk/news/business-17681137

Excellent... I wonder how strong the evidence was with Europe or was it just the rep of hounding companies? :lol:

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Thu Apr 12, 2012 12:08 am
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Apparently three of the publishers have all ready settled. Depending on the agreement they've reached they could have scuppered any defence of apple and the others.
Then of course is what will the EU do as there's a possibility of the 10% of world wide revenue fine which is going to be quite high!

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Thu Apr 12, 2012 7:50 am
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bobbdobbs wrote:
Then of course is what will the EU do as there's a possibility of the 10% of world wide revenue fine which is going to be quite high!

Depends who they end up fining and what they consider to be 'revenue'. Personally, I don't think Apple as a reseller makes all that much out of iBooks. It's certainly nothing on the scale of iTunes or the App Store. I suspect the book publishers make about equivalent to what they make from paper sales. I think the EU courts would find it very hard to impose a fine related to business other than that under consideration - that would almost certainly be appealed (it more than likely will be regardless and will drag on for years anyway...). The major issue is in fact that by far the biggest seller of eBooks is Amazon, which isn't involved, so you're basically looking at a small portion of a still rather growing market.

In terms of me or you, it'll be a lot of money. In terms of companies valued in the hundreds of millions of dollars and up? I suspect less so.

Jon


Thu Apr 12, 2012 10:14 am
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jonbwfc wrote:
bobbdobbs wrote:
Then of course is what will the EU do as there's a possibility of the 10% of world wide revenue fine which is going to be quite high!

Depends who they end up fining and what they consider to be 'revenue'. Personally, I don't think Apple as a reseller makes all that much out of iBooks. It's certainly nothing on the scale of iTunes or the App Store. I suspect the book publishers make about equivalent to what they make from paper sales. I think the EU courts would find it very hard to impose a fine related to business other than that under consideration - that would almost certainly be appealed (it more than likely will be regardless and will drag on for years anyway...). The major issue is in fact that by far the biggest seller of eBooks is Amazon, which isn't involved, so you're basically looking at a small portion of a still rather growing market.

In terms of me or you, it'll be a lot of money. In terms of companies valued in the hundreds of millions of dollars and up? I suspect less so.

Jon

For anti-trust/anti-competitive actions fines its total world wide revenue of the company not the subsidiary or section before anything is taken off, so in Apple terms its a shed load.

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Thu Apr 12, 2012 11:43 am
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Apparently Apple wasn't present when the publishers supposedly made these agreements so pinning anything on Apple is going to be a very awkward, uphill struggle.
Given that Apple has only a tiny percentage of the online books sales, it's also going to be pretty tough to argue that Apple had any real leverage over the publishers to coerce them to go with them.
All in all, it's a bit of a mess of a law suit.

Mark

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Thu Apr 12, 2012 5:55 pm
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Apple still took part by selling books using this fixed price model, so I'd expect them to be found guilty.

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Thu Apr 12, 2012 7:57 pm
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l3v1ck wrote:
Apple still took part by selling books using this fixed price model, so I'd expect them to be found guilty.
Guilty of what, exactly? Using a different sales model than Amazon does?

Mark

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Thu Apr 12, 2012 8:41 pm
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Price fixing. Their contracts didn;t allow for book to be sold for less elsewhere.

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Thu Apr 12, 2012 9:29 pm
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l3v1ck wrote:
Price fixing. Their contracts didn;t allow for book to be sold for less elsewhere.

A bit like the NBA we had here for almost 100 years then.

http://en.wikipedia.org/wiki/Net_Book_Agreement

There were mixed feelings about that.

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