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Boffin calculates cash value of memories

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Boffin calculates cash value of memories

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forquare1

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Joined: Thu Apr 23, 2009 6:36 pm
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Boffin calculates cash value of memories


	Quote: Some people may consider memories to be priceless, but one British boffin has devised a way to place a precise Sterling value on every reminiscence. Dr David Lewis, a self-styled "neuromarketing pioneer", has come up with the following formula, which factors in a memory's perceived importance, the kind of memory it is, how vividly you recall it and how many other, related memories you have.

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Sun Jul 19, 2009 9:03 am

pcernie

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Joined: Sun Apr 26, 2009 12:30 pm
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Location: Belfast

Re: Boffin calculates cash value of memories

God only knows what this guy thinks of Total Recall...

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Sun Jul 19, 2009 11:17 am

paulzolo

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Joined: Thu Apr 23, 2009 6:27 pm
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Re: Boffin calculates cash value of memories

Good - glad to see that boffins are on the case.

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Sun Jul 19, 2009 5:34 pm

cloaked_wolf

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Joined: Thu Apr 23, 2009 8:46 pm
Posts: 10022

Re: Boffin calculates cash value of memories

Just had a bash at it.

The 'ranges' make it difficult. How can you score a vividness of a memory on a scale of 1-10?
1=very vague
10= very vivid
5=average
3 = slightly vague
7=more vivd than normal

So how do I know whether to rate something 2,4,6,8 or 9 out of 10?

Anyway, my most 'precious' memory is worth half a million based on the fact that I can't recall it. If I were wealthy, I'd pay £500,000 for it to be more vivid.

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Sun Jul 19, 2009 7:12 pm

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