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Boffin calculates cash value of memories
http://www.x404.co.uk/forum/viewtopic.php?f=19&t=1851		 Page 1 of 1
Author:  forquare1 [ Sun Jul 19, 2009 9:03 am ]
Post subject:  Boffin calculates cash value of memories
Quote:
Some people may consider memories to be priceless, but one British boffin has devised a way to place a precise Sterling value on every reminiscence.

Dr David Lewis, a self-styled "neuromarketing pioneer", has come up with the following formula, which factors in a memory's perceived importance, the kind of memory it is, how vividly you recall it and how many other, related memories you have.


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:shock:
Author:  pcernie [ Sun Jul 19, 2009 11:17 am ]
Post subject:  Re: Boffin calculates cash value of memories
God only knows what this guy thinks of Total Recall...
Author:  paulzolo [ Sun Jul 19, 2009 5:34 pm ]
Post subject:  Re: Boffin calculates cash value of memories
Good - glad to see that boffins are on the case.
Author:  cloaked_wolf [ Sun Jul 19, 2009 7:12 pm ]
Post subject:  Re: Boffin calculates cash value of memories
Just had a bash at it.

The 'ranges' make it difficult. How can you score a vividness of a memory on a scale of 1-10?
1=very vague
10= very vivid
5=average
3 = slightly vague
7=more vivd than normal

So how do I know whether to rate something 2,4,6,8 or 9 out of 10?


Anyway, my most 'precious' memory is worth half a million based on the fact that I can't recall it. If I were wealthy, I'd pay £500,000 for it to be more vivid.
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