This will come as a surprise to at least a dozen people.

All called George Parr

That one makes quite a bit of sense, why didn't they make that pledge instead of the idiotic price freeze plan?

While breaking up the big companies will solve some problems there is the problem of power supply and unless there is sufficient investment in non carbon supplies there will be problems ahead. A high price does at least allow renewables like solar and wind to compete without the need for subsidies. What might help cut usage is the regulation of prices for low use. Above that limit there could be more of a free market with no regulation. So if you are a low user then at least your prices will be regulated. If you are wasteful then the price could get astronomical. It creates incentives to cut energy usage. In addition better regulation of power usage by appliances, such as in standby would also help just demand.