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Mobile game survey finds players leave fast
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Author:  pcernie [ Thu Apr 10, 2014 8:59 pm ]
Post subject:  Mobile game survey finds players leave fast

http://www.computerandvideogames.com/45 ... eave-fast/

I could well believe it. Some of the games are truly dire, but the controls are the real problem. And two crap games in a row and you'll probably never buy another game again!

Even a truly weak DS game is usually still playable.

Author:  big_D [ Fri Apr 11, 2014 4:09 am ]
Post subject:  Re: Mobile game survey finds players leave fast

It is usually the first 2 minutes for me.

I have one game on my Lumina, which I first downloaded on my htc Mozart in 2010 and 1 game on my GS3, which I first downloaded in 2012. Both are logic based 'board' games, as opposed to action. I only play them occasionally. I have downloaded maybe another 20 games over the years, but I have probably only played3 or 4 of them for more than a few minutes.

Author:  paulzolo [ Fri Apr 11, 2014 1:49 pm ]
Post subject:  Re: Mobile game survey finds players leave fast

The problem with arcade like games on tablets and mobiles is that various attempts to crowbar console like controllers into the UI.

However, I expect that the elephant in the room is the in app purchase model when your progress is related to the purchase of in game currencies.

Quote:
For users who did stick around, 53 percent of their total spending was done in their first week with the game. That said, the survey found that only 2.2 percent of users spend any money in mobile games, and that a tenth of those accounted for 46 percent of spending.

Those figures line up closely with another survey published by Swrve in February, which found 50 percent of cash from in-app purchases came from 0.15 percent of players.

Hmm - so the majority of people playing games don’t buy the “gems” or whatever they are called, but clearly a significant amount is made from games to make it a viable model.

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