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| pcernie wrote: You're selling an image more than ever these days. | |
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It's more than an image, it's a brand you're selling. The image is part of the brand.
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| is the craft movement on its way out? http://www.x404.co.uk/forum/viewtopic.php?f=19&t=22373 |
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| Author: | TheFrenchun [ Tue Jul 29, 2014 1:55 pm ] |
| Post subject: | is the craft movement on its way out? |
American craft spirits made by indiana giant corporation |
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| Author: | pcernie [ Tue Jul 29, 2014 4:32 pm ] |
| Post subject: | Re: is the craft movement on its way out? |
You're selling an image more than ever these days. |
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| Author: | cloaked_wolf [ Tue Jul 29, 2014 5:13 pm ] | |||||||||
| Post subject: | Re: is the craft movement on its way out? | |||||||||
It's more than an image, it's a brand you're selling. The image is part of the brand. |
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| Author: | pcernie [ Tue Jul 29, 2014 5:17 pm ] | ||||||||||||||||||
| Post subject: | Re: is the craft movement on its way out? | ||||||||||||||||||
I'm not so sure the brand is the driving force any more though. |
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