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The art of before-and-after pictures
http://www.x404.co.uk/forum/viewtopic.php?f=19&t=23470
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Author:  paulzolo [ Wed Mar 04, 2015 10:01 am ]
Post subject:  The art of before-and-after pictures

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Quote:
Before-and-after adverts, showing pictures of people who have lost weight or become fitter, feature in thousands of magazines. But how reliable are they, asks Justin Parkinson.

Wow, what a transformation. Two volunteers go from looking pale and unfit to tanned, toned and dynamic. Before and after photos show the benefits of a change in lifestyle - eating better, exercising more and, in many cases, taking dietary supplements to help the process along.

http://www.bbc.co.uk/news/blogs-magazin ... r-31638187

It’s always obvious that it’s about posture and lighting. Even the clothing worn can carry a message about the transformation.

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