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Royal Mail's online shopping trial sparks fears of junk mail

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Royal Mail's online shopping trial sparks fears of junk mail

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pcernie

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Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast

Royal Mail's online shopping trial sparks fears of junk mail

Royal Mail's online shopping trial sparks fears of junk mail deluge | Business | The Guardian
http://www.theguardian.com/business/201 ... e-shoppers

WTAF!?

'You needn't think you're buying an Apple Watch, you idiot!'

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http://www.moneysavingexpert.com/

Mon Jun 22, 2015 8:25 pm

l3v1ck

What's a life?

Joined: Fri Apr 24, 2009 10:21 am
Posts: 12700
Location: The Right Side of the Pennines (metaphorically & geographically)

Re: Royal Mail's online shopping trial sparks fears of junk mail


	Quote: Royal Mail said the plan was similar to advertising that already happens online whereby internet shoppers are shown ads based on their recent shopping history.

The difference being there are a set number of adverts that load on a web page that you'll get regardless of whether they're targeted or not. Royal mail are talking about sending more adverts through the post than you would otherwise have had...... Except:


	Quote: A spokesman for Royal Mail said better targeting would lead to less junk mail because customers would only receive material about items they were interested in buying in the first place.

Somehow I don't believe that as companies pay Royal Mail to deliver their spam.

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	pcernie wrote: 'I'm going to snort this off your arse - for the benefit of government statistics, of course.'

Mon Jun 22, 2015 8:35 pm

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