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| Quote: Royal Mail said the plan was similar to advertising that already happens online whereby internet shoppers are shown ads based on their recent shopping history. | |
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The difference being there are a set number of adverts that load on a web page that you'll get regardless of whether they're targeted or not. Royal mail are talking about sending more adverts through the post than you would otherwise have had...... Except:
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| Quote: A spokesman for Royal Mail said better targeting would lead to less junk mail because customers would only receive material about items they were interested in buying in the first place. | |
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Somehow I don't believe that as companies pay Royal Mail to deliver their spam.