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| Quote: A media company has apologised to a customer after one of its adverts was found to be full of mistakes. The spelling errors, incorrect postcode and email address were spotted on the advert outside Shenfield railway station | |
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http://www.bbc.co.uk/news/uk-england-essex-33619442
OK, so what I was taught when I was studying such things is that (a) use the copy the clint supplies and (b) don’t change it without consultation. Also, before you do anything like sending it off for print, get it signed off - that is the client has to say “yes, this is correct, go ahead”. Generally, if I spot errors, I question them. Usually, I get asked to correct them. It’s obviously more problematic for print than it is for web work.
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| Quote: Colchester-based UK Media, which produced the advertisement, apologised for the mistakes and is investigating. "We send the adverts out to client to sign off as accurate and true, so proofreading is a mixture of clients and us. But the fault lies with us, there's no doubt about it," said UK Media's contract manager Mike Allcock. | |
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Even if it was riddled with typos, which the ad company should have checked and corrected, the final responsibility lies with the client.
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| Quote: Mr Marston said he was unaware of the mistakes in the ad, which has been on display for two years, before being contacted by the BBC. He admitted he had not proofread the finished advertisement as he had asked the firm to copy a flyer which he said was free from errors. | |
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So, basically, the client didn’t check it properly, and signed off on it. The ad has been on display for two years.
