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Uber drops its U. Why? 
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Gone is surely the world's most recognisable "U", and in its place, an image that looks like - according to my followers on Twitter - something in between a broken polo mint and an ancient Chinese coin.

http://www.bbc.co.uk/news/technology-35479636

It’s a bizarre one, this. I would have thought that keeping the U would be important for the brand.

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Wed Feb 03, 2016 10:10 am
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so are they just 'ber now

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Wed Feb 03, 2016 10:20 am
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It's just the logo and app store icons as far as I can see, but it does seem a very strange change indeed.

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Wed Feb 03, 2016 2:57 pm
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Copyright issue?


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Wed Feb 03, 2016 3:11 pm
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TheFrenchun wrote:
Copyright issue?


They've been going a while now. I would kind of expected any copyright trolls to have surfaced before now given their profile and financial backing.

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Wed Feb 03, 2016 4:56 pm
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That was the first time I have actually seen the logo.
From a first-look perspective, the previous logo looked much better.

Mark

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Wed Feb 03, 2016 5:39 pm
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Same here, never seen their logo before.

That was a "U"? It looked more like a back-to-front C.

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Thu Feb 04, 2016 5:25 am
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big_D wrote:
Same here, never seen their logo before.

That was a "U"? It looked more like a back-to-front C.


No - the article has its old Logo as well, which was this:
Image

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Thu Feb 04, 2016 9:23 am
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TheFrenchun wrote:
Copyright issue?

It's not as if Uber seem to care very much about laws, tbh.


Thu Feb 04, 2016 10:23 am
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