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Uber drops its U. Why?
http://www.x404.co.uk/forum/viewtopic.php?f=19&t=24993		 Page 1 of 1
Author:  paulzolo [ Wed Feb 03, 2016 10:10 am ]
Post subject:  Uber drops its U. Why?
Quote:
Gone is surely the world's most recognisable "U", and in its place, an image that looks like - according to my followers on Twitter - something in between a broken polo mint and an ancient Chinese coin.

http://www.bbc.co.uk/news/technology-35479636

It’s a bizarre one, this. I would have thought that keeping the U would be important for the brand.
Author:  hifidelity2 [ Wed Feb 03, 2016 10:20 am ]
Post subject:  Re: Uber drops its U. Why?
so are they just 'ber now
Author:  jonlumb [ Wed Feb 03, 2016 2:57 pm ]
Post subject:  Re: Uber drops its U. Why?
It's just the logo and app store icons as far as I can see, but it does seem a very strange change indeed.
Author:  TheFrenchun [ Wed Feb 03, 2016 3:11 pm ]
Post subject:  Re: Uber drops its U. Why?
Copyright issue?


Sent from my iPhone using Tapatalk
Author:  davrosG5 [ Wed Feb 03, 2016 4:56 pm ]
Post subject:  Re: Uber drops its U. Why?
TheFrenchun wrote:
Copyright issue?


They've been going a while now. I would kind of expected any copyright trolls to have surfaced before now given their profile and financial backing.
Author:  timark_uk [ Wed Feb 03, 2016 5:39 pm ]
Post subject:  Re: Uber drops its U. Why?
That was the first time I have actually seen the logo.
From a first-look perspective, the previous logo looked much better.

Mark
Author:  big_D [ Thu Feb 04, 2016 5:25 am ]
Post subject:  Re: Uber drops its U. Why?
Same here, never seen their logo before.

That was a "U"? It looked more like a back-to-front C.
Author:  paulzolo [ Thu Feb 04, 2016 9:23 am ]
Post subject:  Re: Uber drops its U. Why?
big_D wrote:
Same here, never seen their logo before.

That was a "U"? It looked more like a back-to-front C.


No - the article has its old Logo as well, which was this:
Image
Author:  jonbwfc [ Thu Feb 04, 2016 10:23 am ]
Post subject:  Re: Uber drops its U. Why?
TheFrenchun wrote:
Copyright issue?

It's not as if Uber seem to care very much about laws, tbh.
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