Experts call for warnings on all alcohol as men refuse to believe risks | Society | The Guardian
http://www.theguardian.com/society/2016 ... ieve-risks

More like don't know and don't care, and part of me thinks 'quite right, too'.

Also, I know quite a few women who drink wine like it's going out of fashion, so...

Obvious metric : Find out how many bottles of prosecco were sold in the UK last year, because I've never seen a bloke drink the stuff.

Men don't believe warnings about alcohol consumption.

Solution: More warnings about alcohol consumption.

Sorted.