Unfortunately, that's not an option for the vast majority of people. Hands up who has actual cable, as opposed to a BT Wholesale product from a reseller? Not many of you I suspect.
Most companies have no cable of their own going to the door. Even where the exchange is LLU, it's still BT Openreach who maintain the line. If BT put the price up, so will Talktalk et al or they'll make a loss and go bust.
There will be no true competition until the majority of households have 2 or more cables running down their street. That would cost in excess of £100,000,000,000 to lay over 100,000,000 miles of cable and I don't see many people investing in a 20 to 50 year return right now. Most of us are stuck with that "up to" 100 year old corroded GPO copper for some time to come, unless we ditch the land line and go mobile.
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