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Backlash over plan to extend TV advertising
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Author:  pcernie [ Sun Jan 03, 2010 11:14 pm ]
Post subject:  Backlash over plan to extend TV advertising
http://www.guardian.co.uk/media/2010/ja ... dvertising

I could have sworn there was an old thread for this, but I'd like to restate my opposition to it anyway, for the sort of reasons that have seen Macbooks pop up nearly every time someone uses a laptop in a TV show or film if nothing else - it's just distracting :(
Author:  l3v1ck [ Mon Jan 04, 2010 12:25 pm ]
Post subject:  Re: Backlash over plan to extend TV advertising
There's enough adverts on TV as it is!
Author:  paulzolo [ Mon Jan 04, 2010 4:59 pm ]
Post subject:  Re: Backlash over plan to extend TV advertising
Quote:
"As a viewer, I don't want to feel the script has been written by the commercial marketing director. If Jim Royle gets out of his chair for a Kit Kat, I want to think, 'he fancies a Kit Kat' – not, 'Kit Kat my arse!' If I thought it was because someone has paid for him to eat one it would change the way I felt about the programme. I think there are some lines that we should not cross – one of which is that you can buy the space between the programmes on commercial channels, but not the space within them."


There’s the rub - will you be able to determine advertising from just general on screen reality? I would expect that companies who place products on our screens to be mentioned in a neutral fashion in the credits so people can determine how to view content.

The more I hear about the marching forward of such advertising on TV, the more protective I feel of the BBC.
Author:  pcernie [ Mon Jan 04, 2010 5:03 pm ]
Post subject:  Re: Backlash over plan to extend TV advertising
paulzolo wrote:
Quote:
"As a viewer, I don't want to feel the script has been written by the commercial marketing director. If Jim Royle gets out of his chair for a Kit Kat, I want to think, 'he fancies a Kit Kat' – not, 'Kit Kat my arse!' If I thought it was because someone has paid for him to eat one it would change the way I felt about the programme. I think there are some lines that we should not cross – one of which is that you can buy the space between the programmes on commercial channels, but not the space within them."


There’s the rub - will you be able to determine advertising from just general on screen reality? I would expect that companies who place products on our screens to be mentioned in a neutral fashion in the credits so people can determine how to view content.

The more I hear about the marching forward of such advertising on TV, the more protective I feel of the BBC.


+1. Personally, the first time I ever noticed this sort of advertising was T2, when John Connor used an Atari laptop to crack a pin code... it was just wrong for all kinds of reasons :lol:
Author:  jonbwfc [ Mon Jan 04, 2010 10:16 pm ]
Post subject:  Re: Backlash over plan to extend TV advertising
pcernie wrote:
Personally, the first time I ever noticed this sort of advertising was T2, when John Connor used an Atari laptop

Laptop? Laptop? That was an Atari Lynx handheld games console, I'll have you know.

Jon
Author:  pcernie [ Mon Jan 04, 2010 10:34 pm ]
Post subject:  Re: Backlash over plan to extend TV advertising
jonbwfc wrote:
pcernie wrote:
Personally, the first time I ever noticed this sort of advertising was T2, when John Connor used an Atari laptop

Laptop? Laptop? That was an Atari Lynx handheld games console, I'll have you know.

Jon


Eh? I thought it was one of these, especially cos of the screen:

http://en.wikipedia.org/wiki/Atari_Portfolio

It mentions T2 in the pop culture references section.
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