http://news.bbc.co.uk/1/hi/entertainment/8507885.stm
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| Quote: He said the focus would be on promoting streaming services that require payment, which he said could appeal beyond those who currently pay for downloads in stores such as Apple's iTunes. "The number of potential subscribers dwarfs the number of people who are actually purchasing music on iTunes," Mr Bronfman said. | |
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Seems to me there's a lot of historical data and research to suggest Joe Average won't touch paid-for streaming services, HENCE the rise of Spotify and the like where at least the industry sees some money they otherwise wouldn't
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| Quote: Fans could pay a monthly fee direct to a streaming service, as with Spotify, or get access to the music as part of a deal for a mobile phone, broadband connection or another gadget. Such subscriptions could be taken up by "hundreds of millions if not billions of people, most of whom are not today either buyers or certainly heavy buyers of music", Mr Bronfman said. | |
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First of all, that's an unnecessary faff for both user AND the industry, just to begin with. By the time they got the deals and structures in place they'd need to be seriously helping out their partners just to get schemes like that remotely noticed.
Secondly, the "hundreds of millions if not billions of people, most of whom are not today either buyers or certainly heavy buyers of music" bit is obviously laughable, but taken at face value, if such people weren't willing to pay to OWN the music, they're hardly going to continually pay to stream it in an inevitably retarded way that suits the music industry
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| Quote: Jon Webster, chief executive of the UK's Music Managers' Forum, which represents artist managers, said the industry must support services that tempt fans away from piracy. "Anything that's going backwards is denying where the world's going," he said. "New media has to give the consumer what they want and the consumer is in a world where they want things right here, right now - and if you don't give it to them, they'll steal it. "There are new business models out there and they are beginning to work and we are in a transition phase." | |
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I agree with most of that except for the stealing part - even if it was true, the music industry is in the state it's in because it continues to treat the customer like something to be herded and told what to think. It can, and probably will, die on it's arse if that's the way they want it...
