The "Immortal Soul Clause" was added as part of an attempt to highlight how few customers read the terms and conditions of an online sale. GameStation claims that 88 percent of customers did not read the clause, which gives legal ownership of the customer's soul over to the UK-based games retailer.

The remaining 12 percent of customers however did notice the clause and clicked the relevant opt-out box, netting themselves a £5 GBP gift voucher in the process.

GameStation executives are now assuring all customers that they are not enforcing the Immortal Soul Clause and will be contacting customers via email with a notice of nullification - phew!