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pcernie
Legend
Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast
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  | | | | Quote: Sony Computer Entertainment Australia's managing director believes that Sony's previously perceived arrogance has been overtaken by another company that bears the name of a fruit. Just a clue; it's not Orange.
Sony's latest PlayStation advertisements, which employ charlatan spokesman Kevin Butler, poke fun at the company's corporate image. Sony has tried to right this perceived arrogance recently, replacing PS3 adverts of baby's crying with the 'It Only Does Everything' campaign in the US.
Sony Computer Entertainment Australia's managing director, Michael Ephraim, believes that this move has proved that there are other much more arrogant companies. Apple being one of them.
In an interview with the Brisbane Times, Ephraim replies to a question on Sony's perceived arrogance:
"I don't think we [Sony] are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant!
"I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can," Ephraim boasts in an arrogant fashion... | | | | |
The arrogance is still hanging out of Sony, but Jobs (rather than Apple itself) is a definite contender, there's no doubt  _________________Plain English advice on everything money, purchase and service related:
http://www.moneysavingexpert.com/
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| Wed May 19, 2010 12:43 pm |
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HeatherKay
Moderator
Joined: Thu Apr 23, 2009 6:13 pm
Posts: 7262
Location: Here, but not all there.
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If arrogance is defined as being supremely confident that your company makes some awesome stuff that people want to buy, then I guess Jobs is arrogant.
Perhaps I miss the arrogance in Apple's advertising. I know I'm a Mac user, but I think I'm adult enough not to be completely besotted by all their stuff, and I am sure I'd spot arrogance if I saw it. *shrug*
_________________My Flickr | Snaptophobic BloggageHeather Kay: modelling details that matter. "Let my windows be open to receive new ideas but let me also be strong enough not to be blown away by them." - Mahatma Gandhi.
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| Wed May 19, 2010 12:56 pm |
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Linux_User
I haven't seen my friends in so long
Joined: Tue May 05, 2009 3:29 pm
Posts: 7173
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Sony stopped being arrogant 'cos they suddenly realised they weren't making the best stuff anymore - Samsung make better TVs & monitors, Apple make better MP3 players etc.
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| Wed May 19, 2010 1:57 pm |
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pcernie
Legend
Joined: Sun Apr 26, 2009 12:30 pm
Posts: 45931
Location: Belfast
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I assumed it's more about these companies believing their own PR/sales crap...
_________________Plain English advice on everything money, purchase and service related:
http://www.moneysavingexpert.com/
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| Wed May 19, 2010 2:15 pm |
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Amnesia10
Legend
Joined: Fri Apr 24, 2009 2:02 am
Posts: 29240
Location: Guantanamo Bay (thanks bobbdobbs)
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I would have thought that Sony are still more arrogant. Apple gear is good but they will readily try and improve it all the time. That is not an arrogant action. Sony's actions over the Bluray vs HD DVD war were clearly arrogant, when they claimed that they had won the format war long before it was all settled, is clearly an arrogant action. _________________Do concentrate, 007... "You are gifted. Mine is bordering on seven seconds." https://www.dropbox.com/referrals/NTg5MzczNTkhttp://astore.amazon.co.uk/wwwx404couk-21
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| Wed May 19, 2010 3:54 pm |
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F_A_F
Occasionally has a life
Joined: Fri Apr 24, 2009 12:52 pm
Posts: 266
Location: Truro
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Is Stormfront an Apple subsidiary, or just a reseller? If the former, then it's definite arrogance that the Truro branch doesn't put prices on its products....
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| Wed May 19, 2010 4:20 pm |
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TheHobgob
Occasionally has a life
Joined: Fri Apr 24, 2009 6:33 pm
Posts: 491
Location: UK, England.
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AFAIK just a reseller with a massively unfortunate name. _________________Twitter: AdamW89 Flickr: The Hobgob
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| Wed May 19, 2010 5:03 pm |
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l3v1ck
What's a life?
Joined: Fri Apr 24, 2009 10:21 am
Posts: 12700
Location: The Right Side of the Pennines (metaphorically & geographically)
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I agree with him. Apple are more arrogant than Sony.
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| Wed May 19, 2010 6:43 pm |
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koli
Doesn't have much of a life
Joined: Fri Apr 24, 2009 5:12 pm
Posts: 1171
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Apple is more fascist than Hitler
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| Wed May 19, 2010 7:11 pm |
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rustybucket
I haven't seen my friends in so long
Joined: Thu Jun 18, 2009 5:10 pm
Posts: 5836
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_________________Jim
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| Wed May 19, 2010 7:13 pm |
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HeatherKay
Moderator
Joined: Thu Apr 23, 2009 6:13 pm
Posts: 7262
Location: Here, but not all there.
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Should we instigate a forum rule where Godwin's Law forces a thread to be locked? _________________My Flickr | Snaptophobic BloggageHeather Kay: modelling details that matter. "Let my windows be open to receive new ideas but let me also be strong enough not to be blown away by them." - Mahatma Gandhi.
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| Wed May 19, 2010 7:29 pm |
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koli
Doesn't have much of a life
Joined: Fri Apr 24, 2009 5:12 pm
Posts: 1171
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| Wed May 19, 2010 7:39 pm |
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HeatherKay
Moderator
Joined: Thu Apr 23, 2009 6:13 pm
Posts: 7262
Location: Here, but not all there.
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I wasn't disputing it, was I? Apple is notoriously secretive about everything. _________________My Flickr | Snaptophobic BloggageHeather Kay: modelling details that matter. "Let my windows be open to receive new ideas but let me also be strong enough not to be blown away by them." - Mahatma Gandhi.
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| Wed May 19, 2010 7:48 pm |
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Linux_User
I haven't seen my friends in so long
Joined: Tue May 05, 2009 3:29 pm
Posts: 7173
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Not to mention illegal (Price Marking Order 2004).
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| Wed May 19, 2010 9:43 pm |
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