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| Quote: Sony Computer Entertainment Australia's managing director believes that Sony's previously perceived arrogance has been overtaken by another company that bears the name of a fruit. Just a clue; it's not Orange. Sony's latest PlayStation advertisements, which employ charlatan spokesman Kevin Butler, poke fun at the company's corporate image. Sony has tried to right this perceived arrogance recently, replacing PS3 adverts of baby's crying with the 'It Only Does Everything' campaign in the US. Sony Computer Entertainment Australia's managing director, Michael Ephraim, believes that this move has proved that there are other much more arrogant companies. Apple being one of them. In an interview with the Brisbane Times, Ephraim replies to a question on Sony's perceived arrogance: "I don't think we [Sony] are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant! "I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can," Ephraim boasts in an arrogant fashion... | |
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http://www.computerandvideogames.com/ar ... ?id=247244
The arrogance is still hanging out of Sony, but Jobs (rather than Apple itself) is a definite contender, there's no doubt
