"We're going to fix retail" for PSP, pledges SCEA's Rob Dyer, who says the hardware firm has a new weapon against piracy on the console that should slow down the hackers.

Dyer admits that piracy continues to put a tremendous strain on PSP and, despite a good line-up of upcoming titles, the handheld isn't receive full developer support. But Sony has a plan.

"A lot of the stuff that will be announced at E3 we're very excited about, because they are huge titles. And we also believe that there's a way that you will be able to, not stop, but slow down the piracy in the first 30 to 60 days from a tech perspective," revealed Dyer.

"There's some code that you can embed that we've been helping developers implement in order to get people at least to see a 60-day shelf life before it gets hacked and it shows up on BitTorrent."

He added: "That's been the biggest problem, no question about it. It's become a very difficult proposition to be profitable, given the piracy right now. And the fact that the category shrunk inside of retail.

"We're going to fix retail. First party has done a great job of getting some campaigns in place to do that. We have some very big third-party titles, notably from Japan. We will have a good line-up this year. And hopefully, by virtue of that, we'll carry through to next year as well."

The all-out sequel to PSP has been much rumoured of late, with reports claiming it has a quad-core Cell-based CPU and touch screen capabilities. Read lots more on that here.