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DSG, formerly known as Dixons, is now renamed ... Dixons
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Author:  timark_uk [ Fri Jun 25, 2010 6:58 am ]
Post subject:  DSG, formerly known as Dixons, is now renamed ... Dixons
I just really like the headline of this story.
http://www.telegraph.co.uk/finance/newsbysector/epic/dsgi/7852790/DSG-formerly-known-as-Dixons-is-now-renamed-...-Dixons.html

Mark
Author:  Amnesia10 [ Fri Jun 25, 2010 8:22 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
And exactly how much money did they waste rebranding? :roll:
Author:  EddArmitage [ Fri Jun 25, 2010 8:24 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
timark_uk wrote:
I just really like the headline of this story.

++;

Amnesia10 wrote:
And exactly how much money did they waste rebranding? :roll:

It's a private business - it's their money to waste if they want to. Sure they'll piss off the shareholders, but that's the way of the world.
Author:  HeatherKay [ Fri Jun 25, 2010 8:39 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
I'm not certain the general public even noticed the change before. Everyone I knows still refers to the place as "Dixons".

I guess they decided that the sh!t was so ingrained in the blanket they might as well change it back to the old name.
Author:  Amnesia10 [ Fri Jun 25, 2010 8:46 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
EddArmitage wrote:
Amnesia10 wrote:
And exactly how much money did they waste rebranding? :roll:

It's a private business - it's their money to waste if they want to. Sure they'll piss off the shareholders, but that's the way of the world.

I have no problem with it, but so often the whole rebranding exercise for many companies is a waste of money.
Author:  HeatherKay [ Fri Jun 25, 2010 8:50 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
Like I said, it's not so much rebranding as unbranding. :lol:
Author:  paulzolo [ Fri Jun 25, 2010 9:48 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
HeatherKay wrote:
I'm not certain the general public even noticed the change before. Everyone I knows still refers to the place as "Dixons".

I guess they decided that the sh!t was so ingrained in the blanket they might as well change it back to the old name.


Dixons left the high street a long time ago. It’s now Curry’s or Curry’s.Digital (or somesuch crazy post-modern javascript like punctuation). The thing is that Curry’s was always the poor relation to Dixons, which has the advantage of having an X in the name, thus providing it with futuristic sci-fi like powers.

Considering that the D in DSG stands for Dixons (and not Dogtanion, despite the fact that their crazy capers are more akin to the erstwhile puppy-cum-musketeer), does not make this a surprise. Now they can trade on their reputation for shifting extended warranties for brown goods at high speed through their commission hungry salesmen safe in the knowledge that they have a brand that reflects that practice.
Author:  timark_uk [ Fri Jun 25, 2010 9:54 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
paulzolo wrote:
Dixons left the high street a long time ago. It’s now Curry’s or Curry’s.Digital (or somesuch crazy post-modern javascript like punctuation). The thing is that Curry’s was always the poor relation to Dixons, which has the advantage of having an X in the name, thus providing it with futuristic sci-fi like powers.

Considering that the D in DSG stands for Dixons (and not Dogtanion, despite the fact that their crazy capers are more akin to the erstwhile puppy-cum-musketeer), does not make this a surprise.
This part of the post was pure genius Paul.

Mark
Author:  EddArmitage [ Fri Jun 25, 2010 9:57 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
timark_uk wrote:
paulzolo wrote:
Dixons left the high street a long time ago. It’s now Curry’s or Curry’s.Digital (or somesuch crazy post-modern javascript like punctuation). The thing is that Curry’s was always the poor relation to Dixons, which has the advantage of having an X in the name, thus providing it with futuristic sci-fi like powers.

Considering that the D in DSG stands for Dixons (and not Dogtanion, despite the fact that their crazy capers are more akin to the erstwhile puppy-cum-musketeer), does not make this a surprise.

This part of the post was pure genius Paul.

++;

Made of pure win.
Author:  cloaked_wolf [ Sat Jun 26, 2010 10:25 pm ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
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One for all and all for one,
Muskehounds are always ready.
One for all and all for one,
Helping everybody.
One for all and all for one,
It's a pretty story
Sharing everything with fun,
That's the way to be!
One for all and all for one,
Muskehounds are always ready.
One for all and all for one,
Helping everybody.
One for all and all for one,
Can sound pretty corny
If you've got a problem chum
Think how it could be!
Da-da-da, da-da-da,!
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And on their horses they
Fight or they sing!
One for all and all for one,
Muskehounds are always ready.
One for all and all for one,
Helping everybody.
One for all and all for one,
It's a pretty story
Sharing everything that's fun,
That's the way to be!
One for all and all for one,
Muskehounds are always ready.
One for all and all for one,
Helping everybody.
One for all and all for one,
Can sound pretty corny
If you've got a problem chum
Think how it could be!
Author:  l3v1ck [ Sat Jun 26, 2010 11:44 pm ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
HeatherKay wrote:
I'm not certain the general public even noticed the change before. Everyone I knows still refers to the place as "Dixons".
You mean it had changed? :shock: That's news to me.
Quote:
However, the group which rebranded all of its high street stores as Currys, has no plans to change the name of its stores back again.
I could swear there's still a Dixon's sign over the door of the one in our local shopping centre.
Author:  adidan [ Sun Jun 27, 2010 7:48 am ]
Post subject:  Re: DSG, formerly known as Dixons, is now renamed ... Dixons
l3v1ck wrote:
Quote:
However, the group which rebranded all of its high street stores as Currys, has no plans to change the name of its stores back again.
I could swear there's still a Dixon's sign over the door of the one in our local shopping centre.

There's a Dixons in the Retail Park near me as well.
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