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| Quote: More than three years after launch, the PlayStation 3 is finally profitable, Sony's president of Worldwide Studios, Shuhei Yoshida has revealed. Speaking in a recent interview, Yoshida said Sony is finally making money on every PS3 sold - but there's no rush to bring the price down again. "This year is the first time that we are able to cover the cost of the PlayStation 3," he told IGN. "We aren't making huge money from hardware, but we aren't bleeding like we used to." Last month the platform holder began shipping consoles with 'smaller and more cost effective' graphics chips, which has obviously done it a massive favour. According to Yoshida though, Sony is looking at replenishing 'empty' retail stock rather than introducing another price slash. "When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explained. "At the moment, we are trying to catch up our production." "We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop," he said. Yoshida said Sony may look at introducing additional console bundles - such as those including the PlayStation Move controller - in place of a lower price point. | |
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