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Mobile phone ads "poor" says Three chief
http://www.x404.co.uk/forum/viewtopic.php?f=19&t=9241		 Page 1 of 1
Author:  paulzolo [ Fri Jul 02, 2010 9:58 am ]
Post subject:  Mobile phone ads "poor" says Three chief
http://news.bbc.co.uk/1/hi/technology/10477381.stm
Quote:
Kevin Russell at Three said he regretted using the term "unlimited" to describe data packages as it was not "the reality of the market place".

"One of the dumbest things I've done is talk about 'unlimited' data when it's not," he said.
Author:  belchingmatt [ Fri Jul 02, 2010 10:12 am ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
Tw@t.
Author:  jonlumb [ Fri Jul 02, 2010 10:16 am ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
And the weekly award for most blindingly obvious statement goes to...
Author:  TheHobgob [ Fri Jul 02, 2010 10:22 am ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
Woha what's with the negativity? At least he, unlike every other network, has admitted it.
Author:  belchingmatt [ Fri Jul 02, 2010 10:25 am ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
TheHobgob wrote:
Woha what's with the negativity? At least he, unlike every other network, has admitted it.


Too little too late.
Author:  james016 [ Fri Jul 02, 2010 2:22 pm ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
When my sister was with Three, she had to stick her head out of her flat window to make a phone call.
Author:  Nick [ Fri Jul 02, 2010 2:49 pm ]
Post subject:  Mobile phone ads "poor" says Three chief
james016 wrote:
When my sister was with Three, she had to stick her head out of her flat window to make a phone call.


Doesn't seem to be uncommon for Three customers.

As for the original quote - good on him I say. He isn't to blame, it's Ofcom who should have sorted this sort of thing out.

When your competiters are using terms like unlimited even though they offer the same packages (or very very similar) you don't really have any choice but to use the same terminology.
Author:  belchingmatt [ Fri Jul 02, 2010 3:18 pm ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
No, you can say the truth and get more respect from your customers.
Author:  Amnesia10 [ Fri Jul 02, 2010 3:20 pm ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
Not just Ofcom but the ASA as well. Both are responsible for the "unlimited" fiasco. They should have clamped down on it to stop it being abused. Also Virgin should be banned from using it with their broadband. It clearly is not unlimited with a 12 hour cap.
Author:  Nick [ Fri Jul 02, 2010 3:22 pm ]
Post subject:  Mobile phone ads "poor" says Three chief
belchingmatt wrote:
No, you can say the truth and get more respect from your customers.


The big players in the market seem to think otherwise
Author:  saspro [ Fri Jul 02, 2010 3:29 pm ]
Post subject:  Re: Mobile phone ads
Nick wrote:
james016 wrote:
When my sister was with Three, she had to stick her head out of her flat window to make a phone call.


Doesn't seem to be uncommon for Three customers.


Wasn't the network named after the number of customers that'd be able to use their phones at the same time.
Author:  belchingmatt [ Fri Jul 02, 2010 7:21 pm ]
Post subject:  Re: Mobile phone ads
Nick wrote:
belchingmatt wrote:
No, you can say the truth and get more respect from your customers.


The big players in the market seem to think otherwise


Peer pressure.
Author:  paulzolo [ Fri Jul 02, 2010 9:09 pm ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
It's getting us ready for the obvious language change that adverts will be using in the coming months, I think.
Author:  pcernie [ Sat Jul 03, 2010 11:59 am ]
Post subject:  Re: Mobile phone ads "poor" says Three chief
paulzolo wrote:
It's getting us ready for the obvious language change that adverts will be using in the coming months, I think.


+1, and a style I've noticed a lot recently...
Author:  Nick [ Sat Jul 03, 2010 12:02 pm ]
Post subject:  Re: Mobile phone ads
belchingmatt wrote:
Nick wrote:
belchingmatt wrote:
No, you can say the truth and get more respect from your customers.


The big players in the market seem to think otherwise


Peer pressure.


That was my original point.

I wrote:
When your competiters are using terms like unlimited even though they offer the same packages (or very very similar) you don't really have any choice but to use the same terminology.
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