Sony Computer Entertainment America has announced a new loyalty program dubbed PlayStation Rewards.
"Designed to give PlayStation fans in the United States the opportunity to gain exclusive status, recognition, and rewards" based on PlayStation-centric activity, rewards will include exclusive PSN avatars, dynamic themes and PlayStation Home content.
Members will also be able to participate in sweepstakes and giveaways, the first of which is an all expenses paid trip to be PlayStation's guest at the 2011 Consumer Electronics Show in Las Vegas.
There are three reward tiers for users to attain: Select, Pro and Legendary. Members advance through each tier based on their level of PlayStation activity, which includes playing new games for the first time, buying PSN and Home content, and engaging in communication with PlayStation by taking surveys, for example. As their status increases, so do the rewards.
The free program will begin as an invitation-only beta before a full public launch in spring 2011. During the beta phase, the program will be focused on rewarding activity from PS3 owners, eventually adding PSP owners "over time".
"PlayStation's most important asset is its loyal fans and PlayStation Rewards gives us an opportunity to show our appreciation for their amazing passion and desire to continually evolve the gaming world," said senior PSN director Susan Panico.
"We can't thank our fans enough for the feedback they have given us over the years and look forward to even more dialog to help us evolve PlayStation Rewards to make it the best possible loyalty program it can be."
It looks like the program is US-only for now, but we'll drop Sony UK a line and see if there's anything in the works for fans on this side of the pond.
UPDATE:Sony's confirmed it's US only.
http://www.computerandvideogames.com/ar ... ?id=272203Whoo!
