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Call of Duty 'won't suffer Guitar Hero style demise'
http://www.x404.co.uk/forum/viewtopic.php?f=20&t=12567		 Page 1 of 1
Author:  pcernie [ Tue Feb 15, 2011 12:57 pm ]
Post subject:  Call of Duty 'won't suffer Guitar Hero style demise'
While Activision killed of its once booming Guitar Hero business last week after milking the franchise dry with multiple releases each year, analysts don't expect Call of Duty to suffer the same fate.

A number of industry watchers have told IndustryGamers that Activision has nothing to "learn" from the fall of Guitar Hero, and that Call of Duty will remain a top selling franchise as long as game quality is maintained.

"I don't think they are comparable at all," said Wedbush analyst Michael Pachter. "GH is a franchise that people buy once, because the peripherals are great. As it saturated the installed base, the only buyers were people who are new console purchasers, and the 'fad' appeared to wear off at the same time.

"CoD, on the other hand, has a vibrant online community that keeps growing. When a new version comes out, the 'network effect' kicks in, and many people buy it because their friends have done so. The risk to the franchise is competition, not people tiring of the gameplay... CoD won't fade unless Activision opens the door to competition by making a bad game."

David Cole of DFC Intelligence said: "With GH it seemed that it was very likely to be a fad that would be milked until it dried out. It was somewhat the same issue as extreme sports and hunting games. FPS games are a long proven genre and thus don't seem to have fallen into that fad issue.

"However, there is a very real danger of milking a franchise and causing quality to decline, which can result in turning consumers off. With COD I think the danger is trying to maintain the quality of the franchise and making sure they don't release product just to release product."

Lazard Capital Markets' Colin Sebastian offered: "I think music games were a fad - just like fitness games were at one point, and maybe dance games are today. But after years of franchise growth, I wouldn't put Call of Duty in the same category.

"Could Activision mess it up? Sure, but if they focus on maintaining high game quality, fresh story-lines, and online multiplayer, then I don't see an obvious reason for the franchise to decline."

EEDAR's Jesse Divnich added: "I don't believe any lessons learned from the music category applies to the Call of Duty franchise. I trust that Activision knows what they are doing with Call of Duty and I remain unconcerned about the franchise's future."

Last week, Activision announced the formation of a new digital-focused Call of Duty development studio named Beachhead.

http://www.computerandvideogames.com/28 ... le-demise/

Erm, they're quite a few games in and still haven't fixed the online bugs, so...
Author:  Linux_User [ Tue Feb 15, 2011 4:55 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
Are they kidding?

I know of more than a few people who gave up after COD4 because the sequels are both incredibly short and incredibly "samey".
Author:  adidan [ Tue Feb 15, 2011 5:10 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.
Author:  pcernie [ Tue Feb 15, 2011 9:42 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
adidan wrote:
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.


Don't spend any more than a tenner on it - you wouldn't believe the bugs in the single player game (shooting someone point blank twice with a Colt Python really should kill them :roll: ), never mind the fact the MP will freeze your PS3 or see you lose connection to the host. Then the host migration fails, then... Seriously, the trade-in value is dropping fast in some stores they're seeing that many copies come in :evil:
Author:  finlay666 [ Tue Feb 15, 2011 10:37 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
adidan wrote:
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.

I felt I had to to play with coworkers

Never gotten past the main menu!
Author:  adidan [ Wed Feb 16, 2011 7:50 am ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
finlay666 wrote:
adidan wrote:
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.

I felt I had to to play with coworkers

Never gotten past the main menu!

My God, is even the menu that tricky? :D
Author:  finlay666 [ Wed Feb 16, 2011 1:05 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
adidan wrote:
finlay666 wrote:
adidan wrote:
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.

I felt I had to to play with coworkers

Never gotten past the main menu!

My God, is even the menu that tricky? :D

It's not difficult, had it on easy mode ;)

I just didn't have the urge to play a game at that time
Author:  pcernie [ Wed Feb 16, 2011 1:06 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
adidan wrote:
finlay666 wrote:
adidan wrote:
TBH Black Ops was on my list but when I think about it I don't feel like I have to get it.

I felt I had to to play with coworkers

Never gotten past the main menu!

My God, is even the menu that tricky? :D


Seriously, there's times you can't get past it, it just doesn't work :shock: :lol: :roll:
Author:  adidan [ Wed Feb 16, 2011 1:18 pm ]
Post subject:  Re: Call of Duty 'won't suffer Guitar Hero style demise'
pcernie wrote:
Seriously, there's times you can't get past it, it just doesn't work :shock: :lol: :roll:

Lol, that's getting pushed waaaayyy down the list then...
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