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Ofcom confirms product placement on UK TV 
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jonbwfc wrote:
Linux_User wrote:
Because a ton of Mac equipment in a hospital is realistic (House)?

Ok, let me ask you this - why is it unrealistic? Macs are still computers, they can still do spreadsheets and databases and email and web and just about anything else. You seem utterly convinced that a hospital would not have macs in the real world. On what basis have you come to this conclusion? How many hospitals have you been in, how long have you been in them? Do you have extensive knowledge of medical IT systems?

It's not up to us to prove your hypothesis is wrong, it's up to you to prove it is right. A notion I'm sure Gregory House M.D. would approve of.

Jon


The most unrealistic aspect is the cost. The second is the range (or lack thereof) of Mac software. I am not convinced that hospitals wouldn't use Macs, I just find it unlikely. Having been in more NHS hospitals than I can shake stick at, I would be surprised to learn if any in England and Wales actually used Macs. I'm not sure about other countries, but unless they're less concerned with cost and/or have a more enlightened IT policy, I find it unlikely Macs would be first choice there either.

Even in much more enlightened places, such as places of learning, Macs are not the prevalent type of machine.

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Tue Dec 21, 2010 12:58 pm
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Don't forget that House is a.) Fictional and b.) In the US, where hospitals aren't state run.
Hence observations of the NHS ain't much use.

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Tue Dec 21, 2010 1:03 pm
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ProfessorF wrote:
Don't forget that House is a.) Fictional and b.) In the US, where hospitals aren't state run.
Hence observations of the NHS ain't much use.


True, but then it's interesting to note that other fictional TV programmes, such as ER, choose to use PCs. I wonder which reflects the reality of the situation?

Of course we'd know the answer to editorial/marketing question if American broadcasters were also required to display a symbol.

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Tue Dec 21, 2010 1:11 pm
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As I don't watch House, I don't know how/where the machines are being used, so my commentary must be tempered with that fact.
Look at Fringe - Peter uses an HTC Android phone, but the FBI issue them with Powerbooks.

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Tue Dec 21, 2010 1:14 pm
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Linux_User wrote:
Because a ton of Mac equipment in a hospital is realistic (House)? I am still convinced the number of Macs used is down to a commercial decision, not an editorial one*

*with the possible exception of Ugly Betty, where all Apple logos are covered up.

Actually in the US hospitals have tons of money and invariably the doctor will pick what they want, as it is all tax deductible anyway.

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Tue Dec 21, 2010 1:16 pm
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Amnesia10 wrote:
Linux_User wrote:
Because a ton of Mac equipment in a hospital is realistic (House)? I am still convinced the number of Macs used is down to a commercial decision, not an editorial one*

*with the possible exception of Ugly Betty, where all Apple logos are covered up.

Actually in the US hospitals have tons of money and invariably the doctor will pick what they want, as it is all tax deductible anyway.


We're not even talking about computers issued to doctors (I have no doubt if given the choice a doctor may well choose a Mac), we're talking about in-hospital equipment, such as computers attached to MRI scanners, computers in labs and what have you.

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Tue Dec 21, 2010 1:23 pm
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Mate of mine works in IT support for Doncaster Royal Infirmary - all PCs there.

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Tue Dec 21, 2010 1:30 pm
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Linux_User wrote:
We're not even talking about computers issued to doctors (I have no doubt if given the choice a doctor may well choose a Mac), we're talking about in-hospital equipment, such as computers attached to MRI scanners, computers in labs and what have you.

In which case the plebs will have to use a Dell. :lol:

Though if a company can offer a deal if x machines are involved then it can change the economics of the deal significantly.

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Tue Dec 21, 2010 1:36 pm
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Linux_User wrote:
I have no doubt if given the choice a doctor may choose a Mac.

What makes you say that? :lol:

I've worked in five hospitals, three different trusts and they all had Dell and Windows XP. This includes outpatient departments, imaging systems (CT, MRI etc), theatre, wards, even secretaries and doctors' offices.

There's some huge tie-in, plus it means software is compatible across the whole trust. Different trusts however have different systems and may not work together. Frequently, I've sent patients to other hospitals and had to send them a CD with password-protected imaging, and instructions for them to contact the radiology departmemt to gain the password.

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Tue Dec 21, 2010 3:33 pm
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If Mac's aren't used anywhere in hospitals, explain the existence of OsiriX for OS X. ;)

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Tue Dec 21, 2010 4:00 pm
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^^^Doesn't mean it's in clinical use. Has to start from somewhere. Seems to be easier to use than the proprietary imaging software most trusts use, but do you really think they would replace all IBM-compatible machines with Macs? The cost of Macs alone would destroy the NHS! :lol: :lol: :lol:

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Tue Dec 21, 2010 4:21 pm
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cloaked_wolf wrote:
^^^Doesn't mean it's in clinical use.*


*In the UK.
;)

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Tue Dec 21, 2010 4:47 pm
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