I used to get quite a lot. As well as the credit card applications, one day I would get one offering to sort out my debt and the next day an invitation to invest tens of thousands of pounds- I wish they would make their minds up, am I skint or loaded??
I did the same thing with most of them- wrap it all up in the prepaid envelope and send it back. It worked really well and only recently have a few addressed to me started coming through the door again.
As for stuff in magazines- bin every time, but there are- as noted- a few local shop leaflets in the papers that are sometimes worth a look.
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