As well as the error message there is an amber light flashing on the front - the number of times it flashes also tells you what you issue is. Mine flashes 5 times, which according to the service manual means the print head isn't recognised/compatible. There is a sequence of flashes that also indicates the head cleaning pad is full though, but mine isn't doing that. So it does seem to be the print head in this case. But thanks, I didn't know about the pad getting full until you said. Like you say, there is a way to reset this in the service manual - which I found online.
Will see if I can get some isopropyl alcohol from Maplins