It IS what happened to the prototype. Well fancy taking the pototype to a bar anyway. You'd think they'd be under lock and key!

Ah, but they needed to do real world testing. Oh wait......

A guy here at work has already has his nicked. He stupidly went out and got drunk

We haven't been laughing..... much!

Yeah, almost 50% of my upgrade was covered by the sale of my previous iPhone. I wouldn't've upgraded without it.
The display is a beautiful screen isn't it.

Mark

Same here, not quite 50% but a good proportion of the cost. Worth it to keep my contract.

Has anyone here upgraded to 4.0.1 yet?

The only change though is the way the signal is displayed in bars.

I had an image of a bunch of pubs showing up on your screen

Same here, not quite 50% but a good proportion of the cost. Worth it to keep my contract.

Has anyone here upgraded to 4.0.1 yet?

yup upgraded no problem

I had an image of a bunch of pubs showing up on your screen

I have a theory, by the way, for why Jobs sounded a tad annoyed — that i[url][/url]s, a tad more annoyed than his already annoyed tone throughout the entire event — when announcing Apple’s offer of free cases for all iPhone 4 owners through September 30. I’ve seen many argue that the existence of Apple’s bumpers is an indication that Apple knew all along that the iPhone 4 had reception problems that were alleviated by a case (e.g. Jean-Louis Gassée yesterday). I think it’s simpler than that, and requires no less cynicism to believe.

After revealing that the iPhone 4 has a slightly higher dropped called rate than the 3GS, Jobs said:

“Even less than one is too much for us. We’re trying to find out why. We want to drive this lower than the 3GS. But this does put it in perspective. So, I have my own pet theory on this, which we have no proof of, but I’ll give it to you anyway. When the iPhone 3GS came out, we did not change the design from the iPhone 3, and there was a healthy market of cases for the iPhone 3G that fit the 3GS perfectly because the design didn’t change. And in our stores, 80 percent of the iPhone 3GS users walked out with a case. iPhone 4 has a radically new design; none of the old cases fit. Since we didn’t show it to anybody, none of the new cases are ready, and we can’t make enough of our bumper cases. And so in our stores, about 20 percent of the people are going out with a case. And I think that has something to do with this disparity.”

So for the 3GS, when cases were in plentiful supply at the debut, 80 percent of iPhone buyers at Apple stores walked out with a case. I think Apple wanted in on that market. And because the 4 needs different cases than the 3G/3GS, Apple had the iPhone 4 case market all to itself for a few weeks, and mostly to itself for a few months. At $29 a pop retail, I don’t think it’s a stretch to think that Apple saw this as a $100 million opportunity — say, 5 million bumpers at $20 profit apiece. They could have made money with their own cases a year ago with the 3GS, but nowhere near as much as they could have now, as the only case in town that fits the iPhone 4.

Put in context, the fancy secret antenna testing lab Apple revealed Friday cost, said Jobs, about $100 million. Now, Apple’s a multi-billion dollar company. A few hours ago they released quarterly results showing them making over a billion dollars in profit per month. So $100 million isn’t that big a deal. But the way you get to be a billion dollar company is by having a nose for opportunities. $100 million is $100 million. So if you want to know why Jobs sounded annoyed when he said (around the 25:25 mark of the video feed), “Why don’t you just give everybody a case? OK. Great. Let’s give everybody a case,” well, I think you can explain why he sounds peeved by reading that quote as, “Why don’t you just give away $100 million? OK. Great. Let’s give away $100 million.”