We probably are, but I do like the surprise. When I was a kid, Dr Who was Saturday night TV and we never knew what was going on. I think that RTD and the BBC have got this right , and helped to capture what Dr Who did as a result.
I think in some cases, the industry is self-fulfilling and self-fuelling. The problem is that the programme makers
have to spill the beans to keep the audience figures up, because the hype surrounding other shows has to be met and competed with and the most hyped shows get the viewers.