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EE defends user-data selling scheme
http://www.x404.co.uk/forum/viewtopic.php?f=3&t=18945
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Author:  pcernie [ Mon May 13, 2013 11:43 pm ]
Post subject:  EE defends user-data selling scheme

EE defends user-data selling scheme http://www.bbc.co.uk/news/technology-22510792

Well how nice... FYI.

Author:  Amnesia10 [ Tue May 14, 2013 3:12 am ]
Post subject:  EE defends user-data selling scheme

Why would the police be interested in anonymised mobile user data?


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Author:  big_D [ Tue May 14, 2013 3:43 am ]
Post subject:  Re: EE defends user-data selling scheme

Possibly useful for demos etc. they can learn where groups of people were and how they moved etc. it can be used for post event analysis...

Author:  Amnesia10 [ Tue May 14, 2013 3:54 am ]
Post subject:  EE defends user-data selling scheme

big_D wrote:
Possibly useful for demos etc. they can learn where groups of people were and how they moved etc. it can be used for post event analysis...

But that presumes that people actually used their phones. Though if this is simply tracking locations of all users that opens up another problem.


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Author:  l3v1ck [ Tue May 14, 2013 5:46 am ]
Post subject:  Re: EE defends user-data selling scheme

Glad I'm not with them.
Though of course there's nothing to say the other networks aren't doing something similar too.

Author:  mikepgood [ Tue May 14, 2013 9:01 am ]
Post subject:  Re: EE defends user-data selling scheme

As an EE customer I object to this. And I will tell them as I leave.

Author:  Amnesia10 [ Tue May 14, 2013 9:29 am ]
Post subject:  Re: EE defends user-data selling scheme

l3v1ck wrote:
Glad I'm not with them.
Though of course there's nothing to say the other networks aren't doing something similar too.

This might simply be the tip of the iceberg. Though what practical use would it be to know what apps are installed on peoples phones.

Author:  jonbwfc [ Tue May 14, 2013 12:45 pm ]
Post subject:  Re: EE defends user-data selling scheme

Amnesia10 wrote:
l3v1ck wrote:
Glad I'm not with them.
Though of course there's nothing to say the other networks aren't doing something similar too.

This might simply be the tip of the iceberg. Though what practical use would it be to know what apps are installed on peoples phones.

Datamining. The information of itself might not be useful, but it might correlate strongly with other information that is useful i.e. people who buy a given set of apps also tend to buy certain brands of other products or some such. It's pretty much reached the point now where every piece of information about you no matter how trivial has some value, because every piece allows marketing companies to more closely define the model of your behaviour and therefore target marketing at you better.

Author:  Amnesia10 [ Tue May 14, 2013 6:58 pm ]
Post subject:  Re: EE defends user-data selling scheme

jonbwfc wrote:
Amnesia10 wrote:
l3v1ck wrote:
Glad I'm not with them.
Though of course there's nothing to say the other networks aren't doing something similar too.

This might simply be the tip of the iceberg. Though what practical use would it be to know what apps are installed on peoples phones.

Datamining. The information of itself might not be useful, but it might correlate strongly with other information that is useful i.e. people who buy a given set of apps also tend to buy certain brands of other products or some such. It's pretty much reached the point now where every piece of information about you no matter how trivial has some value, because every piece allows marketing companies to more closely define the model of your behaviour and therefore target marketing at you better.

I can see the commercial benefits, but that does not explain the police interest.

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