http://www.theguardian.com/society/2014 ... hol-bannedI've only ever known one person who drank that cheap stuff, and that was so he could have a beer (more like the taste of it) with his dinner sometimes. You're not talking about an alcoholic here, just someone who genuinely liked the taste.
There's quite a few alcoholics round here - they'll drink anything, they don't give a crap what it costs or what it's alcoholic content is. This is just a revenue raiser that'll needlessly piss people off and not actually solve any problems.